Friday, November 27, 2009

Visualizing Art in Technology

India is technology crazy. Not to mention crazy for records too.
So when the twin desires meet, here's what you get...

Indian artist Basavaraju Somaraje Gowda took apart a phone, dropped the contents into a glass bottle with a narrow opening and then re-assembled them inside the bottle and got it into a working state. You can see him making calls in this pic. Gowda has entered the Limca Book of Records with this installation.

Courtesy: TimesOfIndia

Monday, November 23, 2009

Google Doodle - My India - Full of Life

Google Doodles are well known !! The essence of the Google search page, the ever changing Google logo in the form of doodles has attracted attention incessantly worldwide.

It was the turn of Puru Pratap, a 9 year old kid from Gurgaon, NCR to let his artistry skills capture the lime light on Children's day at Chosen by online poll participants, Puru's creation beat 4000 other submissions for the theme “My India-Full of Life”. The logo was displayed for a Novermber 14th full day on Google India homepage to celebrate Children’s Day.

Thursday, November 12, 2009

Gogola Sherbet - Do No Evil !!

Where else in the world will you get possibly the best brand in the world to advertise for you? India of course !!

Wednesday, November 11, 2009

TED India Edition - A resounding beginning

The first Indian edition of the renowned TED (Technology Entertainment and Design) Conference drew to a close yesterday at Mysore to rapturous performance by percussionist Sivamani.

TED has been one of the most eagerly anticipated annual conferences by the technology world who are keen to unearth new ideas, great startup material, whiz kids and more. The fact that TED decided to host this year's edition in India speaks volumes of the changing perception of India as a giant in technology space.

Ideas like Sixth Sense, the founder of which, Pravin Mistry now wishes to go the open source route and make his product code available for free on the Net just leave you speechless.

Tuesday, November 03, 2009

Google - 5 things that set it apart

I was reading an interesting interview of Nikesh Arora, the President of Global Sales Operations and Business Development at Google yesterday. Here are some excerpts that come as revelations on how Google works as a company

  1. Businesses and consumers across the globe who rely on the internet are affected by two things. One, the volume of data being added every day onto the web. Two the frequency at which the data gets updated. Both these are so high that is become impossible to track, trace and retrieve the right data without the right tools. Google's strives continually to keep pace with these two changes affecting the user landscape
  2. Google likes to be described as an information communication and distribution company.
  3. Google, Nikesh says, does not worry about monetizing innovation as the first step. Innovation comes first, consumer wow comes next and post that is when it starts scratching its head on monetizing it.
  4. Google keeps building products as it sees apt to make up for an inefficiency and this leads it to where it needs to go. Google does not have a big strategy that says focus here or focus there.
  5. Not being evil is in the company DNA and Nikesh mentions of times when Google meeting had employees stand up and question if the design and monetization of a product went against the company's stand of "Do no evil"

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Sunday, November 01, 2009

Social Apps - The New Booming Economy

The social and mobile application business is exploding !! Small sized apps are something you are seeing everywhere today. From your Airtel Dish TV to Orkut, to your mobile phones. Consider this
  1. Zynga, a relatively obscure gaming startup has grown from zilch to $100M in revenue in about 2 years. They own four of the top 10 social games on Facebook. Farmville, their most famous social game where you can own virtual farms, grow crops, raise livestock and trade them for virtual money, is played by 11 million people daily across Facebook, Apple iPhone and a host of other websites.
  2. Till date, consumers have downloaded 2 billion programs from Apple AppStore, a online shop that lets you buy small useful applications or games for your iPhone.
  3. RIM (Research in Motion), the company that sells the popular BlackBerry's line of phones has set aside $150M in research funds for generating apps for its Blackberry phones.
  4. Termed the "App Economy" by BusinessWeek magazine, this market estimated to be $1B in size today is predicted to touch $4B in 2012
Phew!! You never thought this market so was big when you last downloaded a Google Gadget or added a small weather application to your Orkut homepage or downloaded some cool social game onto your mobile, did you?

Its huge considering that two years back it did not exist and now its eclipsing all growth trajectories. How does this market work? Simple, it caters to the long tail of the consumers.

3 ways to make money in the app economy
  • Making money by selling the app to consumers:Not every app interests ever consumer. However app development is fast, easy, rapidly customizable and hence allows the developers to develop lots of them to cater to varied customers
  • Digital advertisements that accompany your apps: Ads that get served with the apps will reflect the customers behavior pattern, his/her tastes and thus ensure a higher probability of the advertisement being clicked on
  • Make money by enabling exchange of virtual goods: Allow people to trade for whatever they want using virtual money. Give people virtual money in exchange for real world money. Generating virtual money costs you next to nothing.
Don't be surprised if we start seeing a spurt of Indian startups that might spring out of nowwhere and grown big in no time riding on the hottest new wave - The World of small sized Apps

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