Sunday, March 20, 2011

Digitally engaging LatAm and African Nations

One aspect in the immediate timeframe after the colonial age was India's strong ties with the third world countries especially the ones in Africa and South America. The Non Aligned Movement (NAM) that Nehru evangelized was something that kept our ties with these nations strong.

Almost half a century later, most of these nations including India have progressed, new generations of leaders have taken over, people aspire for better lifestyles. NAM is no longer relevant in post Cold war era.

While this by itself is not bad, the expansion of US and Chinese might in these continents is quite jarring. India too will need the support from these nations as it asserts itself in the world. In this context, one suggestion I have come across is the use of our IT knowledge to help these countries progress and provide better lifestyles to their citizens.

While India may not be able to match China's massive investments, India can definitely put to use its IT knowhow for the betterment of the LatAm and African people. One example quoted is the Pan-African e-Network project. This project provides tele-medicine and tele-education services and facilitates easy video-conferencing among African heads of states across 33 nodes.

If this is do-able, why not invest in IT education and also develop Africa and S. America as the next hubs to scout for IT talent?

Wednesday, March 16, 2011

Do not take Internet access for granted

Indian government has now assumed powers to order a clamp down on Internet access in the country if the situation so demands. A medium of information exchange, communication and social life that is gaining popularity by the day in India is today taken for granted by the estimated 70 million netizens in India. We have never feared a censorship as in China. The closest to a government intervention we have seen was in 2006 when blogspot blogs were blocked. You can read more on it here and here

While this has sparked a debate on what kind of scenarios would give the government an excuse to activate the Internet Kill Switch (As it is popularly referred to), it also raises questions on possible misuse.

Either ways this is a D-Day in the history of Internet growth in India. Only time will tell on its real impact on the ground.

Monday, March 14, 2011

Social Media analysed from an Indian perspective

In the age where social media defines and is enmeshed in the very fabric of our day to day activities, here's an attempt at throwing light at this whole online revolution from an Indian context. Co-authored by a wonderful colleague of mine, Vijayendra Haryal, I am sure his sharp insights and perspectives on this topic will be well appreciated by a lot of this blog's readers.

Titled "Social Media Simplified : Twitter Facebook-beyond Casual Networking" and Co-authored by an IIT-IIM grad and a PhD student in Marketing from MDI Gurgaon this is the first comprehensive book on Social Media in the Indian context. The book has been listed amongst the Top 10 New book releases by Odyssey

Highlights of the book
  • Analysis of  user preferences’ that have evolved over a period of time with technology causing the paradigm shifts in consumer behavior
  • Gives a perspective on the concept of social media, it’s utility for purposes beyond business and the key aspects of social media strategy
  • Provides specific insights (Do’s, Don’ts) about ‘Social Media Behavior’ on Twitter & Facebook for both personal and business usage
  • Highlights entrepreneurial and job opportunities that have emerged in this field
  • Discusses ways to measure the social media impact
  • Interprets the social media strategy being adopted by 30 brands operational in India across various sectors
Additional Sneak Peeks that I got him to share with me...

·         Sneak Peek I : The authors of the book re-connected after three years via Facebook and embarked on the journey of the book.
·         Sneak Peek II: This book also consists insights on how relationships between boss and subordinate are getting influenced by Social Media .
·         Sneak Peak III : The ' Ways of Working' have changed in different fields like journalism, marketing, recruitment, politics etc. due to Social Media

Check out more at the Facebook Page and Twitter handle

Details and preorder is open at : Odyssey and FlipKart 

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